Tax News No 8 – July 2023
Today companies have many elements to enhance their resources, one of its values is its brand. We all know “LUIS VUITTON”, “CHEMISE LACOSTE”, “MICHAEL KORS”, these are “well-known” brands, enjoying indisputable prestige. Your trademark is one of your most precious assets.
When starting a business, the first thing we must take into account is to identify the distinctive sign that will represent us, which can be just a “name”, a “design”, or both depending on the creativity of each company.
To identify what type of trademark we are going to register, we must evaluate what will be the distinctive sign that will represent it. Currently there are several types of brands:
- Nominative
- Figurative
- Three-dimensional
- Mixed
For example, it can only be a name like “GARCIA” without any type of design that accompanies it, that is, it is made up of letters, words or numbers, in this case we would be talking about a NOMINATIVE brand, or if we are only talking about a design , which is made up of figures or logos devoid of letters, words or numbers, we would be talking about an UNNOMINATED brand. The THREE-DIMENSIONAL brands are made up of wrappers, packages or
containers, devoid of words or drawings, that is, without denomination or designs. Finally, we find the “MIXTA” brand, which is made up of the combination of any of the above types of brands, which can be the following variables:
- Denomination and Design.
- Denomination and Three-Dimensional Shape
- Design and Three-Dimensional Shape
- Denomination, Design and Three-Dimensional Shape
Due to the above, it is essential to have legal advice that serves as accompaniment to preserve one of your greatest assets and consider what products or services we are going to protect, the wider the range of these, the greater legal coverage we will have.
At FRALLA we have a specialized area that will gladly provide you with the proper legal and professional support and provide you with all the support to start your business path successfully, or if you have already started your company, advise you to achieve your goals.
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Mexico City
June 2023
